About Project: Exclusive event for Priority’s customers in Pop&Pope Lounge. The event was timed to coincide with the merger of the two companies and was supposed to show clients the new opportunities associated with this merger, as well as technology and growth. These important aspects were putting into creating the graphic language for this event: light lines on a blue background that seem to fly upward and laconic typography. For this concept, we chose elements that can emphasize this idea: X- board with LED inserts according to the movement of lines, plastic thin rectangles for the bar with backlighting, table centers with internal lighting, cocktail steerers for bar and of course, an animated screen in the center of the lounge. In this event, we tried to minimize the elements that will be thrown away after the event, and will  be recycled or taken to the company’s offices as a memory of this evening.

As part of working in the Hacohanim Creative Studio