Client: Gazelle Valley – Desert Hideaway & Events
Services: Rebranding and Market Research, Brand Identity, Web Design, Ad Digital Design, Print
Role: Freelance Designer
About Project: Han HaMerdafim Camping ask me for total rebranding for their family’s business. They told me that after renovation their camping start to be a glamping and they want to change their target audience to tourist families, more expensive and boutique events, increase the cost per night etc.
After research we decided to change the name for simpler for tourist client’s name: Gazelle Valley. The gazelle symbol from old logo was transformed to vector simple icon, added font with luxury touch and changed colour pallets. We created new responsive website on WIX platform, that describe all provided services, type of rooms, event options and much more. For place were printed new branded signboards. We created ads for different marketplaces and even trass wall design for tourism exhibition.