About

 I’m Irena and I’m freelance designer. I use brains and fancy machines to create brands, products and experiences that help my clients achieve goals and seize opportunities. My first in Israel event branding project made with AI, win the Unicorn Conventa Best Event Award in Europe. 

Conventa Best Event Award 2023

First in Israel exhibition that designed with AI from the concept to print,

 win the Conventa Best Event Award

My Short Story

I graduated with a bachelor’s degree in business administration and understand the needs and problems of business.  More then 10 years I spent in marketing  and event production management. During all those years, design was a part of my work: creating brand identity, websites and event brand identity. 

Experience

2020-Today  Freelance Designer

2021-2023  Art Director at Hacohanim Creative Studio | Project Manager at Eldan Production 

Creating Concepts for Events, Event Branding and Design, Print and Packaging, Motion Design, Web Design, Setting Up Events

2020-2021 Project Manager and Graphic Designer at Tao Finance Ltd  

Product Design, Pattern Design, Print and Packaging, Digital Design

Software Tools

Adobe Cloud

Photoshop, Illustrator, InDesign, After Effect, XD

Page Builders

Elementor, WIX

AI Platforms

Midjourney, ChatGPT