About Project: ITM is an Association of Israel Tourism Marketers. In 2022 they celebrate 10 years since its founding and I was asked to redesign their logo. After market research, we decided to change font to sans serif font that looks modern and sought-after. Gradient was removed and changed to dark blue color to higher contrast. Other colors also were changed to bright rich colors, that together create wide modern palette colors for brand. Tagline was transfer to other side of  mark to balance it. As a result, we have a bright and noticeable brand identity that stands out positively